This concept explores the benefits of consuming more plant-based products to reduce the target audience's meat intake. This ultimately benefits ourselves, the environment and the animals in the process. This in turn allows individuals to become more aware of the consequences that the meat industry has on the future and the environment.
This will be demonstrated through an interactive app that focuses on plant-based diets through a variety of; recipes; a social network layout, where users share images and recipes; and a carbon calculator, that shows the impact it has on the environment.
Name:
EcoBite
Client:
University Project
Brief:
Develop a brand and design strategy that explores animal ethics and promote plant-based diets.
Outcomes:
Branding, visual identity, app design, short animation, app design prototype, branding and marketing collateral
Tools:
Adobe Illustrator, Adobe Indesign
Collaborators:
This was collaborative work
Sunshine Sealtiel - Creative Lead, Branding, Editor
Jennifer Vo - Illustration, Animation
Earl Walker - Script, Storyboard, App Design, Voice-over
Rachana Kumar - App Design, Video Production
Rafi Yousif - Collaborator
These designs have been reproduced with permission from the creators. For further information visit: https://socialdesign.com.au/project/ecobite
Name and Single-minded proposition
Design Screens
