The Parramatta Square Project aims to invite people within the space. It was a collaborative project that was set in different stages. Throughout the page shows my design journey as my ideas progressed and were eventually changed to suit the final design of wayfinding.
Name:
Parramatta Square
Client:
University Project pitched to Parramatta Council
Brief:
To change the perception of Parramatta and Parramatta Square, into ‘A destination’ and invites local and non locals into the space. The importance of wayfinding and welcoming needed to be addressed to ease the user experience.
Outcomes:
Wayfinding Mockups, Social Media Posts, Illustrations, Animated GIFs
Tools:
Adobe Illustrator, Adobe Indesign, Procreate, Adobe Photoshop
Collaborators:
This was a group project where I worked closely with Melanie Phosmmasouk, and Alex Little. I also worked along side the other member of the group who were assigned to a different part of the project. Alex Dunn, Chantelle Arancon, Meg Flavell, Tyrone Morgan, Jessica Zappavigna.
Wayfinding
The wayfinding features luminescent materials to help guide people throughout the space both day and night. The lines and fruit also enhance this experience.
Wayfinding Fruit Tiles
Social media
Regulatory GIFS
Eellustrations
The concept of the eellustrations were not further developed, however, aspects of it influenced parts of the overall project. This provided an opportunity to change the direction of my design journey and work with the team on the selected concepts.
